Content Creator

Level 3 Apprenticeship Standard

Content Creator

This Level 3 apprenticeship standard focuses on developing written and audio-visual content for various platforms, including social media and print. A content creator follows a brief, researching and crafting messages to engage audiences while aligning with the brand's strategy and client needs. Their content supports media, advertising, documentation, and marketing campaigns.

ABOUT THIS APPRENTICESHIP

  • Qualification Topics

    Key Focus Areas:

    • Budgeting principles and processes
    • Audience segmentation methods
    • Decision-making for channels and formats
    • Brand awareness and marketing strategies
    • Writing styles, including persuasive writing
    • Creating and capturing visual and audio content
    • Organization and publishing for search engine optimization
    • Effective campaigning principles and commercial drivers
    • Evaluation techniques for engagement maximization
    • Managing personal skills and knowledge in the sector
    • Legislation and regulations for media asset use

  • Who Should Pursue This Apprenticeship

    An employee in this role must deliver high-quality content on time and within budget, adhering to legal and regulatory guidelines. They should simplify messages for the audience and ensure content is suitable for various platforms. A strong interest in technology and content creation is essential.

Duration

This Apprenticeship is typically completed in 13 months.

Delivery

Delivered online with remote support from Rewards Training throughout the apprenticeship.

Progression

This apprenticeship provides routes for career growth and progression to further sector specific training.