Sales Executive

Level 4 Apprenticeship Standard

SALES EXECUTIVE: THE ROLE

This is a Level 4 Apprenticeship standard. A Sales Executive is a sales person working in either the Business to Business or Business to Consumer markets with responsibility to sell a specific product line or service. They plan their sales activities, lead the end-to-end sales interaction with the customer and manage their sales internally within their organisation. They will be responsible for retaining and growing a number of existing customer accounts, and generating new business by contacting prospective customers, qualifying opportunities and bringing the sales process to a mutually acceptable close. Typically, a Sales Executive will deal with a single point of contact for each sale, and will present a pre-considered value proposition. The entire sales process may be completed during a single customer ‘conversation’, or over a series of interactions. 

ABOUT THIS APPRENTICESHIP

  • Qualification Topics

    • Organisational values, vision, goals and overall strategy
    • Market segmentation and effective product or service positioning
    • Features and advantages of own products or service, how they meet customers needs within your own sector. 
    • Legal and regulations relating to the sector.
    • Purchasing motivators and factors impacting purchasing decisions
    • Commercial and financial acumen
    • Digital knowledge used to aid sales cycle
    • Key aspects of sales cycle
    • Negotiating and communication skills
    • Team work to support business needs
    • Ethics and integrity during the sales cycle

  • What's Involved

    • On the job skills training 
    • Off the job skills training 
    • Level 2  Functional Skills in English & Maths (optional)
    • Portfolio evidence support 
    • Planning, Target Setting and Feedback 
    • Mock End Point Assessments

    • End Point Assessment (after at least 8 months and successful completion of the above)
    • 5000 words work based project completed after the Gateway 
    • 50 min Professional discussion supported by portfolio of evidence
    • 15 min Presentation including a 10 min sales pitch followed by Q&A

    The overall grade is based on the combination of performance in all assessment activities.


  • Knowledge and Skills

    This apprenticeship is for you if you develop customer relationships by establishing rapport and building trust and confidence in your own organisation’s capabilities through demonstration of detailed product knowledge, competitor knowledge and an understanding of the market in which you operate, and by ensuring a positive customer experience. 

Duration

This Apprenticeship is typically completed in 15 months.

Delivery

Delivered online with remote support from Rewards Training throughout the apprenticeship.

Progression

This apprenticeship provides routes for career growth and progression to further sector specific training.